Bloomberg’s Example: Fund a Cause not a Campaign
Bloomberg committed $500 million to launch a new national climate initiative because climate progress can’t wait for the next President.
BeyondCarbon.org
Bloomberg committed $500 million to launch a new national climate initiative because climate progress can’t wait for the next President.
BeyondCarbon.org
2020 Presidential Fundraising stats for Q1 are in. The incumbent has raised almost $100 million total. The leading challengers have collected between $7 Million and $20 Million each. https://www.opensecrets.org/2020-presidential-race That’s a lot of money. I’m sure a lot of us feel that spending hundreds of millions of dollars on TV ads, websites, buttons and lawn signs is a bit antiquated. This isn’t about any particular candidate. It isn’t about one cause either. There are plenty of things needing help–and plenty…
Great Companies Overcome Obstacles. Weak Ones Ignore Them. The following is a story of my recent trip on United that involved 8 planes, 4 delays, 3 mechanical issues, and 2 last minute cancellations. And, not in one single instance did United do the right things. In fact, they did nothing. First Leg: United Fail Last week, I was to fly from Chicago to Cedar Rapids (where my brother would join me) and then onto Denver. When I arrived from ORD…
Quick–can you recite the 4 Ps of Marketing? Marketers love clever (and if possible, alliterative), mnemonics. Of these, the 4 Ps is the most famous, having been taught in every marketing class since first coined in the 1960s. It was a way to easily consider the components of a ‘marketing mix’. While such catch-concepts help to explain, it is also a clever marketing trick on the part of the marketers. One aspect of the marketing game has always been to complicate marketing…
We like Twitter, and we liked it even before all the celebs started turning it into their megaphone (or Maga-phone). We liked it before the sentiment of every public event was simulcast on live news shows trying to stay relevant to an audience that was leaving them for online news. We liked Twitter when they had the most open API of any social network and allowed developers to create truly innovative combinations pretty much untethered. We still like Twitter, but…