5 Reasons Your Social Network Stream Should Never Be “Stream of Conscious”

How much time do you (or your content marketing team) spend on what your social network stream looks like? You might not even know what we’re talking about. It’s OK. Most content marketers look at the stream as the final destination. Keep it filled and you’re good. That would be wrong. Here are five mistakes that will compromise your social networking stream. And one tip that lets you make mistakes and still have a dynamic network. Don’t make your stream a…

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Machine Learning, Cool. How’s Your Human Learning?

  More than ever people deserve qualified, expert, verifiable information and commentary. Researchers and due diligence pros have always known this. Savvy investors already demand it and use the source of the information as a factor in deciding where to put their money. But with the growth of social media and the proliferation of landing pages and micro-sites where anything can be hosted and distributed en masse, even the mighty Google search alone can’t filter all. Human filters and machine…

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PANIC: A client set-up a last-minute Webinar but no recruitment plan!

THE SITUATION: You show up at a Monday morning partner meeting–and someone has the big idea to do a webinar (or streaming video, or Press release, or other ‘instant’ marketing initiative). Obviously, the business needs some quick results and this is the fix. You’re the CMO. Go! They didn’t allow for a plan to get the word out and recruit attendees. In this case, using the Carnivores platform to create content, repurpose existing content, and modify Call to Action, the client’s marketing…

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Are Hashtags Still #Relevant?

Hashtags were originally created to categorize conversations. Look up a keyword with the “#” symbol in front and boom you have a million tweets/images/posts about that specific topic. It is a revolutionary tool; one of the first of many strides the internet took to save us time. Hashtags are great tools to spread information and find people with similar interests. Hashtags like #motivationmonday and #throwbackthursday were popular among communities and added a personal flare to social media. However, how do…

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There Are No Bad Client Questions: Why Don’t Facebook Post Clicks Go Anywhere?

There are no bad questions and no failed experiments–in this case relating to some Facebook funkiness. The marketing world changes daily and no one is 100% up to speed. This series answers the questions that we field on a daily basis from people using our software to efficiently manage their social media. Sometimes things just don’t make sense until you ask. Part of our job is to explain this stuff and to help them make the question and answer clear.…

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