Robo-Tidings of Joy to You and Your Droids

It’s time for the wags and analysts to look into that galaxy not so far, far away, 2016. The folks at Gartner recently published an article that predicts how we will be partnering with and in some cases become managed by robots by 2018. This is a company we all respect, and who claims to be: “the world’s leading information technology research and advisory company.” Gartner and their ‘Magic Quadrant’ should know what is next on the tech front, right?…

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Wanted: Healthy Carnivores Social Content Star

Healthy Carnivores Social Content Star Contact: Chelli@contentcarnivores.com This job is an exciting opportunity for a self-motivated candidate with proven expertise in health care. Some of the concepts you should know and love include health IT, ACOs, ICD-10, Meaningful Use, Obamacare, MedTech, mHealth, TeleHealth and more! Are you geeked yet? This job also involves using known and proprietary technology to accomplish a full range of traditional, online and social marketing. The ideal candidate will have 2+ years in a healthcare marketing…

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How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

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Ditch your Static Content Calendar for a Living Content Calendar

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

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You’re A Big Data Wonk Whether You Like It Or Not

Oh how marketers love to create buzzwords. The latest:  “big business” started putting “big data” in “the cloud”. It took us all months to decipher those concepts. Now they run our lives. Literally. However, domestically and internationally, mobile technology is expanding the reach and impact of big datasets to empower individuals. For example, health-related applications and technology are beginning to saturate the market with ways to track activity, analyze data and change behaviors. Major companies from Apple to Google to Samsung are…

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