Ditch your Static Content Calendar for a Living Content Calendar

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

0
Read More

You’re A Big Data Wonk Whether You Like It Or Not

Oh how marketers love to create buzzwords. The latest:  “big business” started putting “big data” in “the cloud”. It took us all months to decipher those concepts. Now they run our lives. Literally. However, domestically and internationally, mobile technology is expanding the reach and impact of big datasets to empower individuals. For example, health-related applications and technology are beginning to saturate the market with ways to track activity, analyze data and change behaviors. Major companies from Apple to Google to Samsung are…

0
Read More

How the Fire Hose of Content Can Move Beyond Content Marketing

The world has gone content marketing crazy–and we add fuel to that as well. However, with the mantra of ‘Be Useful’, there are other content sources that are already highly useful. Blending the utility of information with the delivery system of consumer-friendly utilities like Twitter can dramatically impact the healthcare world. To achieve truly personalized, patient-centric healthcare, the future of medicine will have to include real-time collection of data, monitoring and sharing of information. Whether this be for patients themselves,…

0
Read More

Content Carnivores LLC
653 W. Belmont Ave.
Chicago, IL 60657