Content Tips and Tricks

Hollywood technique to create elevator pitches in 90 seconds

Businesses call them elevator pitches, but really they are no different than what every movie producer, screenwriter and director in Hollywood needs. They call it a logline and it is a formula for boiling down a 2 hour movie with thousands of scenes, dozens of actors, complex plot lines and a few snappy one-lines (ie, “Yippee ki-ay ki-yo motherf*&^r”) into one understandable statement. Sounds a lot like the modern business plan, right? So here’s how to tell the story of…

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How Twitter Helps Investor Relations

A Tweet on if Tweets Help business. gsb.stanford.edu/news/research/…) — Jeff Walker (@ContentCarnivor) April 17, 2013 A new empirical study suggests that Twitter helps little-known companies overcome the natural bias of traditional news media toward bigger companies that already get buzz. Researchers, who include Elizabeth Blankespoor, Stanford Graduate School of Business, showed how tweeting measurably increased the market liquidity of stocks that normally received little attention.

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