Content Trends

Social Media’s First Presidential Election

FDR Won with Radio. JFK won with TV. DJT won with Social Media. As a first time voter, I cast my Presidential Election ballot early in the morning with no line ahead of me. As a social media manager at Content Carnivores, I couldn’t just ignore it during the day, but held off becoming obsessed with the coverage, and started streaming election coverage on my computer and other devices around 7pm. It all went into overload from there. I constantly…

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Think You’re an Expert? Show It.

Think You’re an Expert? Show It. USDA Prime Content is no longer simply sharing 3rd party curation or generating blog posts. Jumping into conversations where they are happening is critical. Taking a stance on an issue or offering an opinion, a resolution or an insight from your experience is lean, high-octane fuel for your content marketing program.   In fact, the large financial education site, Investopedia, has announced a new Q&A offering featuring responses from a pre-vetted group of RIAs.…

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How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

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How the Fire Hose of Content Can Move Beyond Content Marketing

The world has gone content marketing crazy–and we add fuel to that as well. However, with the mantra of ‘Be Useful’, there are other content sources that are already highly useful. Blending the utility of information with the delivery system of consumer-friendly utilities like Twitter can dramatically impact the healthcare world. To achieve truly personalized, patient-centric healthcare, the future of medicine will have to include real-time collection of data, monitoring and sharing of information. Whether this be for patients themselves,…

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