Content Trends

What’s a Community Manager?

April 11, 2013
Content Carnivores
Content Trends, Expertise

What’s a Community Manager do all day? Tweet? Check FB? Twiddle their thumbs texting? benheyman.com/a-day-in-the-l… — Jeff Walker (@ContentCarnivor) April 11, 2013   What’s a Community Manager? Well, a lot of words come to mind: social media babysitter, unpaid intern, unwitting marketing staffer, after-hours lurker, inveterate Facebook monitor, professional stalker. Just a few of the many euphemisms for what is a very important role in your content program. Who’s minding the store? Around here, we put a subject matter expert…

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What’s Content Marketing?

March 26, 2013
Content Carnivores
Content Tips and Tricks, Content Trends, FAQ

I think some of you are perhaps making this content marketing thing a bit and unduly complicated. Many of the prospects I talk to about Content Carnivores have a hard time with this. Yesterday I presented to a smart guy who proudly claimed his Harvard Business School lineage and his success turning around several companies in the technology, entertainment and publishing space. He only sort of got this content marketing thing.  If you dont’ get it,  you’re in good company. First…

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Content Marketing ROI Study says ‘Original Articles Rule’. We say, Duh?

March 6, 2013
Content Carnivores
Content Trends

Wow, there’s a lot of content marketing about content marketing. We at CC look at it all. Because we kind of have to. And also because we have the Content Carnivores platform that siphons the fire hydrant into a nice, manageable, water fountain, or ‘bubbler’, as we called it growing up in Milwaukee, Wisconsin. Back to the content revelation at hand. Articles. THEY deliver content ROI. The problem that really is sitting in the corner in all its trunk and…

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What’s Google Author Rank and why should you care?

February 22, 2013
Content Carnivores
Content Trends, Expertise

It’s Google Search overhaul time and we at Content Carnivores can’t wait for Author Rank to be in full release. Remember Penguin? Did your SEO program get soft-slapped by Panda? Both of these overhauls of the Google Search mystery–some call it an algorithm, others a Shakespearean  cocktail of machine and human decision elements–dramatically affected search results. Universally. And for those who were trying to game the system with link farms and auto-generated content? Devastation. Basically, Google Author Rank will work…

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