Expertise

Ditch your Static Content Calendar for a Living Content Calendar

December 8, 2014
Content Carnivores
Content Tips and Tricks, Expertise

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

0
Read More

Content Holy Grail: Making Sense of Social Stats

December 13, 2013
Content Carnivores
Content Trends, Expertise

Talking about making sense of Big Social stats has become an industry in itself. First there’s the issue of pulling relevant analytics from social channels that don’t integrate. Then there’s the multiple products that do pull things together–but never in exactly the way that seems to matter: ROI and ROE (Return on Engagement). This story was originally on the Buffer blog and is worth the click. Here are some protein-packed chunks: Not only does Facebook have millions of users who…

0
Read More

Device-Driven Investor Relations

November 12, 2013
Content Carnivores
Content Trends, Expertise, Services

Here’s a no-brainer for companies looking to dramatically increase their influence, IPO price and market-penetration: device-driven IR (Investor Relations). Traditional IR does a great job of pushing out articles, releases, media interviews and the collateral necessary to raise money–and close the deal. But that’s mid-to-late stream activity. Early stage activity involves strategy and planning. Including a device-driven IR program early and as part of the program gives it algorithmic heft with minimal effort. That means a content program designed to…

0
Read More

What’s a Community Manager?

April 11, 2013
Content Carnivores
Content Trends, Expertise

What’s a Community Manager do all day? Tweet? Check FB? Twiddle their thumbs texting? benheyman.com/a-day-in-the-l… — Jeff Walker (@ContentCarnivor) April 11, 2013   What’s a Community Manager? Well, a lot of words come to mind: social media babysitter, unpaid intern, unwitting marketing staffer, after-hours lurker, inveterate Facebook monitor, professional stalker. Just a few of the many euphemisms for what is a very important role in your content program. Who’s minding the store? Around here, we put a subject matter expert…

0
Read More

What’s Google Author Rank and why should you care?

February 22, 2013
Content Carnivores
Content Trends, Expertise

It’s Google Search overhaul time and we at Content Carnivores can’t wait for Author Rank to be in full release. Remember Penguin? Did your SEO program get soft-slapped by Panda? Both of these overhauls of the Google Search mystery–some call it an algorithm, others a Shakespearean  cocktail of machine and human decision elements–dramatically affected search results. Universally. And for those who were trying to game the system with link farms and auto-generated content? Devastation. Basically, Google Author Rank will work…

0
Read More

Content Carnivores LLC
653 W. Belmont Ave.
Chicago, IL 60657