Content Strategy is King. And that inspires a benevolent, sustainable, genuine program of engagement for many years to come. You might need Experts and Thought Leaders; or volumes of scientific proof. It could be a combination of Interviews and category aggregation. Most important, how does all of this content flow into your existing channels, as well as open up new opportunities. Built into every strategy must be benchmarks for success and profit directly tied to the content program.
Execution is Queen. And she must give a pitch perfect voice to your brand that seamlessly integrates with your systems. Combing the internet for the best copy, the best writers and the best curators in all media brings the strategy to life. Think about the hive and how many different tasks there are to create a true ecosystem. Quite simply, there are thousands of moving parts everyday. A constant influx of news, weather and sports keeps your site fresh.