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A mix of case studies, social media experiments, Content Carnivores updates and thoughts about the state of digital healthcare marketing.
100+
ways to tackle science marketing (including the right few solutions for your company).
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S.P.E.A.R. A New Approach to Social Media for Science Companies
October 8, 2024
For years, science companies have struggled to maintain a consistent and engaging social media presence. The long periods between milestones, the difficulty of communicating complex scientific concepts, and the lack of "virality" inherent in this field create unique challenges.
Is Your Website Past Its Expiration Date?
October 7, 2024
Imagine walking into a business with outdated decor, faded posters, and dusty furniture. What impression would you get? Probably not a great one. Your website is the digital face of your company, and just like a physical storefront, it needs a refresh every now and then. But how do you know when it's time for a website redesign? And how much time, effort, and budget should you allocate?
Showcasing Utah's Collaborative Life Sciences Community: A Video Success Story
October 6, 2024
Utah's Life Sciences industry is experiencing remarkable growth, fueled by a unique spirit of collaboration. A new video, commissioned by key players like the Governor's office, the Mayor's office, state trade associations, university systems, and the financial community, captures the essence of this thriving ecosystem. This video aims to showcase how Utah fosters success in biotech, medtech, and pharma through collaborative partnerships.
AI Drug Discovery: Hype or Hope? New Website for Moleculern Addresses the Changing Landscape
October 3, 2024
Artificial intelligence (AI) has permeated almost every industry, and drug discovery is no exception. The promises are tantalizing: faster development times, reduced costs, and potentially even the discovery of new drugs for previously untreatable diseases. But amidst the hype and excitement, crucial questions remain: Is AI drug discovery truly delivering on its promises? What are the challenges faced by companies in this space? And how are some companies, setting themselves apart?
The Power of Perseverance: How GeoVax Navigated the Biotech Rollercoaster
October 2, 2024
In the ever-evolving world of biotech, staying afloat requires more than just groundbreaking science. It demands resilience, adaptability, and a knack for storytelling. This is the story of GeoVax ( $GOVX ), a company that emerged from the crucible of the AIDS crisis, weathered the storms of public opinion, and ultimately found its footing by embracing a consistent and strategic approach to communication.
Beyond Big: Biolexis Looks to Evolve The Anti-Obesity Drug Market into a Metabolic Longevity Play
October 1, 2024
The anti-obesity drug market is booming. Big Pharma companies like Eli Lilly & Co (LLY) and Novo Nordisk (NVO) are racing to develop and acquire products that target the GLP-1 receptor system, the key mechanism behind blockbuster drugs like Ozempic, Wegovy, and Mounjaro. With Goldman Sachs forecasting the market to reach a staggering $100 billion by 2030, the competition is fierce. But amidst these giants, a small Utah-based company called Biolexis is poised to disrupt the landscape with a fresh perspective and a promising pipeline of "metabolic longevity" products.