Social Selling is More than Grinding Out Leads

Just the facts, m’am. Social selling is about relationships. Anyone can buy a list. Anyone can pummel their contacts with marketing automation. But the ones who don’t grind out leads and instead cultivate relationships are winning. 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota. 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often. But only 40 percent…

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Seahawks, 911, and a FinTech Writer

  Catching up on the random streams from my content apps, I watched a story get spun in a series of swipes. First, I had not heard about the Seahawks and their ‘demonstration of unity’. That isn’t surprising. I hate the Seahawks. I know hate is a strong word. But I’m a Packer fan and other Packer fans will understand. The freedom to strongly dislike a sports rival is something to be cherished and enjoyed by fans. The freedom to protest is also…

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Reaching the Fragmented Retail Community

Reaching the Fragmented Retail Community Content Carnivores – All about distribution There are certain, highly valuable groups that are virtually impossible to find, reach, and sell to. The retail investor network is one of these groups. Content Carnivrores is a proven social strategy, with proprietary technology that identifies and interacts with people looking for investing opportunities on social networks. How It Works Carnivores Analysts create insightful research reports. Content Carnivores find YOUR audiences beyond the traditional distribution models to place your…

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Think You’re an Expert? Show It.

Think You’re an Expert? Show It. USDA Prime Content is no longer simply sharing 3rd party curation or generating blog posts. Jumping into conversations where they are happening is critical. Taking a stance on an issue or offering an opinion, a resolution or an insight from your experience is lean, high-octane fuel for your content marketing program.   In fact, the large financial education site, Investopedia, has announced a new Q&A offering featuring responses from a pre-vetted group of RIAs.…

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