Content Tips and Tricks

Ditch your Static Content Calendar for a Living Content Calendar

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

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Hollywood technique to create elevator pitches in 90 seconds

Businesses call them elevator pitches, but really they are no different than what every movie producer, screenwriter and director in Hollywood needs. They call it a logline and it is a formula for boiling down a 2 hour movie with thousands of scenes, dozens of actors, complex plot lines and a few snappy one-lines (ie, “Yippee ki-ay ki-yo motherf*&^r”) into one understandable statement. Sounds a lot like the modern business plan, right? So here’s how to tell the story of…

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