Think You’re an Expert? Show It.

Think You’re an Expert? Show It. USDA Prime Content is no longer simply sharing 3rd party curation or generating blog posts. Jumping into conversations where they are happening is critical. Taking a stance on an issue or offering an opinion, a resolution or an insight from your experience is lean, high-octane fuel for your content marketing program.   In fact, the large financial education site, Investopedia, has announced a new Q&A offering featuring responses from a pre-vetted group of RIAs.…

0
Read More

How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

0
Read More

How the Fire Hose of Content Can Move Beyond Content Marketing

The world has gone content marketing crazy–and we add fuel to that as well. However, with the mantra of ‘Be Useful’, there are other content sources that are already highly useful. Blending the utility of information with the delivery system of consumer-friendly utilities like Twitter can dramatically impact the healthcare world. To achieve truly personalized, patient-centric healthcare, the future of medicine will have to include real-time collection of data, monitoring and sharing of information. Whether this be for patients themselves,…

0
Read More

Should you curate competitor’s content–and even comment?

In the old days, before ‘Curate’ was a marketing practice, sharing your competitor’s content was blasphemy. You might read it and discuss it with co-workers. But you would never even imagine sending it to your customers–much less exposing it to thousands of potential customers and prospects through social channels. Why would I help that *&#7$#%? That’s still the attitude in some organization. The closer to Enterprise, the more sensitive they will be to sleeping with the enemy. Here a few…

0
Read More

Content Carnivores LLC
653 W. Belmont Ave.
Chicago, IL 60657