Category: Marketing Future

For years, science companies have struggled to maintain a consistent and engaging social media presence. The long periods between milestones, the difficulty of communicating complex scientific concepts, and the lack of “virality” inherent in this field create unique challenges.

But what if there was a better way?

Based on years of experience and analysis of millions of social media impressions, Content Carnivores developed SPEAR, a system for science communication that keeps your message fresh, relevant, and engaging.

What is SPEAR?

SPEAR is an acronym that stands for:

• Science: Explain your research, products, and technology in a clear and compelling way. Highlight your unique value proposition and differentiate yourself from the competition.
• Press Releases: Share company news and announcements, but don’t just rely on press releases alone. Create your own “news” by highlighting interesting aspects of your work and sharing behind-the-scenes insights.
• Events: Maximize the impact of conferences and other events by building anticipation beforehand, providing live coverage during, and sharing key takeaways afterward.
• Affinity Groups: Identify and engage with relevant stakeholder groups, such as investors, patients, advocates, and industry partners. Tailor your message to resonate with their specific interests.
• Repurpose: Don’t let your content go to waste! Repurpose your best performing content across different platforms and formats.

How SPEAR Works

SPEAR is more than just a content calendar; it’s a philosophy of continuous engagement and relationship building. By focusing on the different aspects of your company and its audience, SPEAR ensures that you’re always providing valuable and interesting content.

Data-Driven Insights

We’ve developed a unique data model that analyzes patterns in social media engagement, allowing us to identify the most effective visuals, keywords, concepts, and posting times. This data-driven approach ensures that your content is optimized for maximum impact.

Visual Storytelling

Science can be complex, but that doesn’t mean it can’t be visually appealing. We use infographics, videos, and other visual elements to bring your science to life and make it more accessible to a wider audience. We also tailor visuals to resonate with different audience segments within the SPEAR framework.

Humanizing Science

We believe that science is ultimately about people. Whether it’s the researchers making groundbreaking discoveries or the patients benefiting from new treatments, we strive to humanize our content by incorporating personal stories and highlighting the real-world impact of your work.

Interactive Engagement

We encourage audience participation through interactive elements like polls, Q&A sessions, and live events. This helps to build a sense of community and keep your audience engaged.

The SPEAR Advantage

By implementing the SPEAR system, science companies can:

• Maintain a consistent and engaging social media presence
• Communicate complex scientific concepts in a clear and compelling way
• Build relationships with key stakeholders
• Maximize the impact of events and conferences
• Repurpose content for greater efficiency and reach

Ready to take your social media to the next level? Contact us today to learn more about the SPEAR method.