Content Carnivores’ Two-Tiered Press Release Framework
April 9, 2025
Efficient, Cost-Effective PR
Maintaining visibility is essential. Today, with money for science companies tight, you might want to stay on the sidelines. Don’t. Strategic PR reports your milestones, builds credibility, and makes you stand out while everyone else is sitting out. Even announcements of future intentions serve to position your company within the industry. That’s why Carnivores has created an effective PR program that complements your operations and does not divert time and budget from core innovations.
Core Services for Every Release
Content Enhancement
The company knows the facts. Our science writers know how to finesse.
- Professional editing and formatting of your draft content
- Strategic headers, subheads, and properly formatted hyperlinks
- Featured key takeaways that highlight critical information
Visual Elements
Graphics tell the story in new ways. That’s critical, and included in the price.
- 3-5 custom graphics designed to highlight key messages
- No additional fees for including visuals in your release
- Repurposable graphics for social media content
Supporting Information
The right mix of proof-points.
- Structured sidebar containing relevant background information
- Professional biographies and executive information
- Curated links to supporting materials (PDFs, videos, decks)
Performance
Analytics and Benchmark Measurement
- Comprehensive tracking
- Publication location reporting
- Engagement statistics to measure impact
Two Simple Distribution Tiers
Tier 1: Standard Distribution Protocol
- Indexing on Google and other search engines
- News portal syndication
- All core services listed above
Tier 2: Enhanced Life Sciences Distribution Network
- Syndication to specialized life sciences outlets like BioSpace
- Custom query of our life sciences journalist database
- Personalized emails to the most relevant journalists
- Release synopsis sent directly to targeted media contacts
- Comprehensive tracking of email opens, shares, and link clicks
One More Thing: Flexibility
Not every one of your releases will be at the same level of importance. Our approach allows you to level up or down between Tier 1 and Tier 2 based on your announcement, to help scale costs and allow for more frequent news updates. Ask us how that works to your advantage.
Don’t Forget SEO
Regular press releases provide a significant SEO advantage. Search engines favor websites with consistent, fresh content. Each release creates newly indexed pages, generates valuable backlinks, and expands your digital footprint with targeted keywords. This publishing cadence signals to Google that your company is active and authoritative, improving search rankings and enhancing discoverability for partners, investors, and customers. Even modest announcements contribute to cumulative SEO benefits that paid advertising cannot match.
We Hope You Will Consider Content Carnivores for Upcoming Communications and Press Releases
Content Carnivores has published over a thousand press releases for life sciences companies of all sizes. Our methodology is refined through empirical data into a streamlined system that preserves quality while eliminating inefficiencies. Clients work with category experts who understand scientific concepts, not sales representatives. We approach every project with genuine enthusiasm for science and a commitment to advancing our clients’ work through effective communication. We’d be happy to walk through our framework and pricing relevant to other services.
We look forward to discussing your upcoming news.
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