Showcasing Utah’s Collaborative Life Sciences Community: A Video Success Story

October 6, 2024

TAGS:
Events
Video

Utah’s Life Sciences industry is experiencing remarkable growth, fueled by a unique spirit of collaboration. A new video, commissioned by key players like the Governor’s office, the Mayor’s office, state trade associations, university systems, and the financial community, captures the essence of this thriving ecosystem. This video aims to showcase how Utah fosters success in biotech, medtech, and pharma through collaborative partnerships.

The Challenge:

Contact Carnivores was tasked with crafting a narrative that not only highlighted this collaborative environment but also emphasized Utah’s unique strengths. The video needed to:

  • Showcase the collaborative ecosystem: Clearly demonstrate how diverse entities – from government agencies and universities to financial institutions and industry associations – actively work together to promote, fund, and support life sciences companies at every stage, from startup to commercialization. This included showcasing the support system that helps companies secure seed funding and achieve significant commercial success.
  • Highlight Utah’s appeal: Present Utah as an attractive destination for top talent in the life sciences sector. This meant showcasing its breathtaking landscapes, diverse recreational opportunities (skiing, biking, hiking, major league sports, the Olympics legacy), and exceptional quality of life, all of which have contributed to the state’s recent population boom.
  • Emphasize community support: Convey the strong network and genuine commitment within Utah’s life sciences community to helping individuals and companies thrive. This supportive environment is a key factor in attracting and retaining talent.

The Solution:

To achieve these goals, Contact Carnivores implemented a strategic approach:

  • Strategic filming locations: Filming coincided with the BIO International Conference in San Diego, capitalizing on the excitement and energy surrounding Utah’s first-ever pavilion at this major industry event. This pavilion represented a significant investment for Utah and positioned the state prominently on the global biotech map.
  • Diverse interviews: A wide range of stakeholders, including company representatives and influential figures from the Governor’s office, the Mayor or Salt Lake, the University of Utah, company CEOs, and BioUtah, were interviewed. These interviews provided diverse perspectives and underscored the collaborative spirit of the community.
  • Showcasing Utah’s beauty: The video incorporated stunning drone footage and scenic shots of Salt Lake City, showcasing its vibrant urban environment, as well as breathtaking mountain destinations, waterfalls, and reservoirs. These visuals emphasized the incredible lifestyle and recreational opportunities that Utah offers.
  • Comprehensive coverage: The video’s scope extended beyond the BIO conference. The crew traveled to the University of Utah, the Mayor’s office, and other significant locations to capture a broader picture of Utah’s dynamic life sciences ecosystem.

Honesty, Integrity, and Uniqueness

In a world saturated with information, honesty, integrity, and uniqueness are paramount in video storytelling. This project prioritized authenticity, portraying the genuine collaborative spirit and the real people driving Utah’s life sciences success. By showcasing the unique aspects of Utah’s environment, lifestyle, and community support, the video stands out from generic promotional materials.

The Outcome:

The resulting video is a powerful testament to Utah’s collaborative approach and the thriving Life Sciences community. It will be used for:

  • Trade association events: Showcasing Utah’s strengths and attracting investment at key industry gatherings.
  • Online distribution: Reaching a wider audience through the websites and email campaigns of participating organizations.
  • Recruitment efforts: Attracting top talent and investment to Utah by showcasing the state’s unique blend of professional opportunity and exceptional lifestyle.

Key Takeaways:

This project exemplifies the power of video to tell a compelling and authentic story. By combining strategic filming, diverse interviews, stunning visuals, and a commitment to honesty and uniqueness, Contact Carnivores successfully captured the essence of Utah’s Life Sciences ecosystem and its unique appeal. This video is poised to play a crucial role in driving future growth and success for the state’s life sciences industry.

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