Utah, the UK, and Sundance
January 29, 2025

Marketing is weird. You head in one direction, ie, attempting to foster clinical trials between two countries. And you wind up at an International Film Festival with an all access press pass. I guess that’s why we love it! And why we have multiple agency affiliations connected by our partners and their varied interests. So here’s how a science company ended up doing some non-science related storytelling.
The Background
An ongoing dialogue between BioUtah and various UK trade organizations, including representatives of the British government, continues to strengthen ties between the two regions. Initiated by a 2023 Memorandum of Understanding focused on supporting biotech companies, these discussions have fostered a valuable connection. The program has been designed to create a flow of business ideas and relocations for companies looking to expand into the UK, or vice-versa. Content Carnivores partner, Chelli Miller, has been a part of the progress and has co-authored a proposal for leveraging clinical trials as a ‘first step’ in bringing the MoU to fruition.

The Twist
This burgeoning relationship recently led to a unique opportunity at the Sundance Film Festival. Content Carnivores, a BioUtah Member and a participant in these ongoing discussions, was invited by the UK/Wales Trade Association to film the premiere of “Brides,” which they helped fund. The Carnivores team, including their relationship with film company Rare Sightings, captured the excitement of the premiere at The Egyptian Theatre, the film’s after-party, and the vibrant energy on Main Street. This collaboration exemplifies the unexpected possibilities emerging from this transatlantic partnership. Stay tuned for future developments in the Life Sciences chapter of this evolving story! And the role that Content Carnivores plays in promoting global collaboration.
The Results
Ideas