It’s Google Search overhaul time and we at Content Carnivores can’t wait for Author Rank to be in full release.

Remember Penguin? Did your SEO program get soft-slapped by Panda? Both of these overhauls of the Google Search mystery–some call it an algorithm, others a Shakespearean  cocktail of machine and human decision elements–dramatically affected search results. Universally. And for those who were trying to game the system with link farms and auto-generated content? Devastation.

Basically, Google Author Rank will work behind the scenes to qualify the authority of who is writing the article, blog post, social post or other material pushed online. The key is the quality of the content. Is it original? Is it well-written? By a human? With credits in the search engine and in the real world? Has it been socialized? This and a bunch of other factors will determine where you show up in the SERPs. Forgive this breezy overview, but linked here are two in-depth stories about it that would no doubt receive high Author Rank.

Check out this awesome overview and tips. 

Here’s another great story on that topic.

Why are we thrilled with this? Content Carnivores is an end-to-end content solution that is 100% about top quality (ideally TED quality), original, share-worthy stuff. Our programs move through discovery, creation, publication and analysis to help brands, businesses and individuals establish thought leadership.

CC helps you  find out what you should be talking about. And then we give you the best plan for how to set that up so people actually find it, read it and share it.

Google Author Rank will reward actual writing. May the best writing win.