Marketing Sucks

Snapchat, College Recruiting and $25B Question

Ever wonder why students apply to one college over the other? Ever wonder why some companies are valued at billions of dollars? Social media companies that catch fire have traditionally been started by making themselves irresistible and essential parts of college-aged users’ lives. But can a photo that only appears for 24 hours and features a group of strangers wearing pirate hats sway a student to choose a college? Is there a correlation here? Let’s look at that little Facebook…

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You’re A Big Data Wonk Whether You Like It Or Not

Oh how marketers love to create buzzwords. The latest:  “big business” started putting “big data” in “the cloud”. It took us all months to decipher those concepts. Now they run our lives. Literally. However, domestically and internationally, mobile technology is expanding the reach and impact of big datasets to empower individuals. For example, health-related applications and technology are beginning to saturate the market with ways to track activity, analyze data and change behaviors. Major companies from Apple to Google to Samsung are…

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