beyond content marketing

Machine Learning, Cool. How’s Your Human Learning?

  More than ever people deserve qualified, expert, verifiable information and commentary. Researchers and due diligence pros have always known this. Savvy investors already demand it and use the source of the information as a factor in deciding where to put their money. But with the growth of social media and the proliferation of landing pages and micro-sites where anything can be hosted and distributed en masse, even the mighty Google search alone can’t filter all. Human filters and machine…

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You’re A Big Data Wonk Whether You Like It Or Not

Oh how marketers love to create buzzwords. The latest:  “big business” started putting “big data” in “the cloud”. It took us all months to decipher those concepts. Now they run our lives. Literally. However, domestically and internationally, mobile technology is expanding the reach and impact of big datasets to empower individuals. For example, health-related applications and technology are beginning to saturate the market with ways to track activity, analyze data and change behaviors. Major companies from Apple to Google to Samsung are…

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