big data content marketing

Oh how marketers love to create buzzwords. The latest:  “big business” started putting “big data” in “the cloud”. It took us all months to decipher those concepts. Now they run our lives. Literally. However, domestically and internationally, mobile technology is expanding the reach and impact of big datasets to empower individuals. For example, health-related applications and technology are beginning to saturate the market with ways to track activity, analyze data and change behaviors. Major companies from Apple to Google to Samsung are…