Big Social Archives - Content Carnivores

Content Holy Grail: Making Sense of Social Stats

Talking about making sense of Big Social stats has become an industry in itself. First there’s the issue of pulling relevant analytics from social channels that don’t integrate. Then there’s the multiple products that do pull things together–but never in exactly the way that seems to matter: ROI and ROE (Return on Engagement). This story was originally on the Buffer blog and is worth the click. Here are some protein-packed chunks: Not only does Facebook have millions of users who…

Device-Driven Investor Relations

November 12, 2013

Content Carnivores

Content Trends, Expertise, Services

Here’s a no-brainer for companies looking to dramatically increase their influence, IPO price and market-penetration: device-driven IR (Investor Relations). Traditional IR does a great job of pushing out articles, releases, media interviews and the collateral necessary to raise money–and close the deal. But that’s mid-to-late stream activity. Early stage activity involves strategy and planning. Including a device-driven IR program early and as part of the program gives it algorithmic heft with minimal effort. That means a content program designed to…