content strategy Archives - Content Carnivores

Ditch your Static Content Calendar for a Living Content Calendar

December 8, 2014

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

Should you curate competitor’s content–and even comment?

In the old days, before ‘Curate’ was a marketing practice, sharing your competitor’s content was blasphemy. You might read it and discuss it with co-workers. But you would never even imagine sending it to your customers–much less exposing it to thousands of potential customers and prospects through social channels. Why would I help that *&#7$#%? That’s still the attitude in some organization. The closer to Enterprise, the more sensitive they will be to sleeping with the enemy. Here a few…