Businesses call them elevator pitches, but really they are no different than what every movie producer, screenwriter and director in Hollywood needs. They call it a logline and it is a formula for boiling down a 2 hour movie with thousands of scenes, dozens of actors, complex plot lines and a few snappy one-lines (ie, “Yippee ki-ay ki-yo motherf*&^r”) into one understandable statement. Sounds a lot like the modern business plan, right? So here’s how to tell the story of…