Just the facts, m’am. Social selling is about relationships. Anyone can buy a list. Anyone can pummel their contacts with marketing automation. But the ones who don’t grind out leads and instead cultivate relationships are winning. 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota. 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often. But only 40 percent…