Quick–can you recite the 4 Ps of Marketing? Marketers love clever (and if possible, alliterative), mnemonics. Of these, the 4 Ps is the most famous, having been taught in every marketing class since first coined in the 1960s. It was a way to easily consider the components of a ‘marketing mix’. While such catch-concepts help to explain, it is also a clever marketing trick on the part of the marketers. One aspect of the marketing game has always been to complicate marketing…