Ever wonder why students apply to one college over the other? Ever wonder why some companies are valued at billions of dollars? Social media companies that catch fire have traditionally been started by making themselves irresistible and essential parts of college-aged users’ lives. But can a photo that only appears for 24 hours and features a group of strangers wearing pirate hats sway a student to choose a college? Is there a correlation here? Let’s look at that little Facebook…