If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…