Marketing Analytics: Answers about the Girl on the Obamacare website

November 7, 2013
Content Carnivores
Content Trends

The girl’s picture has been removed from Healthcare.gov. In fact, by now, the entire site has been taken down. Is it this girl’s fault? Of course not. But as a recent story in Analytic Bridge points out, a little pre-site analytics might have provided healthier outcomes for the site. According to the story, the site problems are due to a “lack of analytic thinking, lack of A/B testing, lack of web marketing experience”. Read the original story from Analytic Bridge. To that…

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Content Carnivores Advisory Board Outreach begins by poaching Twitter board candidates

October 22, 2013
Content Carnivores
Mission

List of Woman who probably won’t Serve on #TwitterBoard. Content Carnivores Advisory Board outreach begins! http://t.co/XsxlHwWC9X — Jeff Walker (@ContentCarnivor) October 8, 2013 We’ve been talking about putting an Advisory Board together. And before we get to a $9 Billion valuation, we’re going to do something about this issue of too few women on tech company boards thing. It just makes sense for our company and for a group of partners who have daughters. (Some of them have wives as…

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If Content is Currency, Let’s not Devalue it

May 21, 2013
Content Carnivores
Content Trends

Is Content the New Currency? If so, why only pay writers pennies a word?| @scoopit via @janlgordon sco.lt/7k5jGL — Jeff Walker (@ContentCarnivor) May 21, 2013 There is an abundance of great writing out there to find. A lot of it is written for little or nothing. And when we share it, those words are free to use and distribute. That’s the beauty of the internet. But to keep great writing in the stream, it would help to hire actual subject…

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