Case Studies

PANIC: A client set-up a last-minute Webinar but no recruitment plan!

THE SITUATION: You show up at a Monday morning partner meeting–and someone has the big idea to do a webinar (or streaming video, or Press release, or other ‘instant’ marketing initiative). Obviously, the business needs some quick results and this is the fix. You’re the CMO. Go! They didn’t allow for a plan to get the word out and recruit attendees. In this case, using the Carnivores platform to create content, repurpose existing content, and modify Call to Action, the client’s marketing…

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How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

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