PANIC: A client set-up a last-minute Webinar but no recruitment plan!
THE SITUATION: You show up at a Monday morning partner meeting–and someone has the big idea to do a webinar (or streaming video, or Press release, or other ‘instant’ marketing initiative). Obviously, the business needs some quick results and this is the fix. You’re the CMO. Go! They didn’t allow for a plan to get the word out and recruit attendees. In this case, using the Carnivores platform to create content, repurpose existing content, and modify Call to Action, the client’s marketing…