Photo by Andre Guerra on Unsplash

THE SITUATION: You show up at a Monday morning partner meeting–and someone has the big idea to do a webinar (or streaming video, or Press release, or other ‘instant’ marketing initiative). Obviously, the business needs some quick results and this is the fix. You’re the CMO. Go!

They didn’t allow for a plan to get the word out and recruit attendees.

In this case, using the Carnivores platform to create content, repurpose existing content, and modify Call to Action, the client’s marketing intern was able to generate the following in <24 hours–AND WITH ZERO ADVANCE NOTICE.

The Carnivores Platform Allowed the Intern to jump on it and generate webinar registration traffic:

1. Immediate outreach to the Managing Partner’s LI connections with a company update and webinar links.
– This generated >1,000 views of his profile page
2. A professional video we shot previously and featuring the company CEO was re-distributed with updated info for the webinar.
– This was posted to the MP’s LinkedIn account and shared on Twitter
– It received 448 views on LI in <24 hours
– On Twitter, it generated 55,887 impressions and 34 clicks in <24 hours
3. Created a custom Twitter post announcing the follow-on investment opportunity.
– 46,189 impressions and 97 clicks <24 hours
4. Created a custom post based on the company’s Forrester report, with a pitch and links for the webinar.
– Distributed to our ‘network of social networks’ totaling 150,000+ investors with data coming in real time
5. Created a custom post based on a profile in the Chicago Biz Journal with the pitch for webinar and link
– Distributed to our ‘network of social networks’, performance data forthcoming.
FYI, Our Customers Use our Platform for this level of effort every week. The difference here was a shift in focus surrounding an event and a ticking clock.
So, the Carnivores platform turns on a dime. OK, but the question is always, does social media work? Impressions and clicks are never enough for most people. However, increasingly, the answer is clear: investors are all over social media.
1. The only social network allowed on the Bloomberg terminal to track stocks, ETFs and VC activity is Twitter.
2. Goldman Sachs provides Twitter data and sentiment on their analyst reports.
3. 80% of investors use social media for research and due diligence.

This information is confirmed by major publications and our own small data set as we have shared over 1.3 Million social posts to the financial community in the last 3 years, generating over 1 Billion social impressions.

This post will be updated with final totals, including webinar registration visits and signups.