Content Tips and Tricks

How Twitter Helps Investor Relations

A Tweet on if Tweets Help business. gsb.stanford.edu/news/research/…) — Jeff Walker (@ContentCarnivor) April 17, 2013 A new empirical study suggests that Twitter helps little-known companies overcome the natural bias of traditional news media toward bigger companies that already get buzz. Researchers, who include Elizabeth Blankespoor, Stanford Graduate School of Business, showed how tweeting measurably increased the market liquidity of stocks that normally received little attention.

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What’s Content Marketing?

I think some of you are perhaps making this content marketing thing a bit and unduly complicated. Many of the prospects I talk to about Content Carnivores have a hard time with this. Yesterday I presented to a smart guy who proudly claimed his Harvard Business School lineage and his success turning around several companies in the technology, entertainment and publishing space. He only sort of got this content marketing thing.  If you dont’ get it,  you’re in good company. First…

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