The stats showing the number of businesses relying on content marketing have climbed for almost a decade. What hasn’t been documented is the challenge of recruiting and hiring great writers. We’re not talking about generalists here. We’re interested in the true experts who live and breathe your category, be it biotech, finance, entertainment or whatever. They are out there. However, most companies are just not equipped to hire and work with outside writers.
Here’s the simple premise: The best writers (and the best talent in any category) come through referrals and people they trust.
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