Content Carnivores

There Are No Bad Client Questions: Why Don’t Facebook Post Clicks Go Anywhere?

There are no bad questions and no failed experiments–in this case relating to some Facebook funkiness. The marketing world changes daily and no one is 100% up to speed. This series answers the questions that we field on a daily basis from people using our software to efficiently manage their social media. Sometimes things just don’t make sense until you ask. Part of our job is to explain this stuff and to help them make the question and answer clear.…

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Funding, FUND Conference and Midwestern Math

Did you go to the recent FUND conference? They did a great job of opening up the conference to 1871 entrepreneurs with comped tickets. Our product lead, Jimmie Bjorling, took advantage of the offer. The least we could do to thank them was to report back. Did you go? Comment below. If not, here’s the scoop. The FUND Conference is a leadership conference meant to bring early stage investors together with growing companies. Three days, 40 speakers, and 100+ pitch-crazy companies…

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How the Fire Hose of Content Can Move Beyond Content Marketing

The world has gone content marketing crazy–and we add fuel to that as well. However, with the mantra of ‘Be Useful’, there are other content sources that are already highly useful. Blending the utility of information with the delivery system of consumer-friendly utilities like Twitter can dramatically impact the healthcare world. To achieve truly personalized, patient-centric healthcare, the future of medicine will have to include real-time collection of data, monitoring and sharing of information. Whether this be for patients themselves,…

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Device-Driven Investor Relations

Here’s a no-brainer for companies looking to dramatically increase their influence, IPO price and market-penetration: device-driven IR (Investor Relations). Traditional IR does a great job of pushing out articles, releases, media interviews and the collateral necessary to raise money–and close the deal. But that’s mid-to-late stream activity. Early stage activity involves strategy and planning. Including a device-driven IR program early and as part of the program gives it algorithmic heft with minimal effort. That means a content program designed to…

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Chicago, IL 60657