marketing analytics Archives - Content Carnivores

Content Holy Grail: Making Sense of Social Stats

Talking about making sense of Big Social stats has become an industry in itself. First there’s the issue of pulling relevant analytics from social channels that don’t integrate. Then there’s the multiple products that do pull things together–but never in exactly the way that seems to matter: ROI and ROE (Return on Engagement). This story was originally on the Buffer blog and is worth the click. Here are some protein-packed chunks: Not only does Facebook have millions of users who…

Marketing Analytics: Answers about the Girl on the Obamacare website

November 7, 2013

Content Carnivores

Content Trends

The girl’s picture has been removed from Healthcare.gov. In fact, by now, the entire site has been taken down. Is it this girl’s fault? Of course not. But as a recent story in Analytic Bridge points out, a little pre-site analytics might have provided healthier outcomes for the site. According to the story, the site problems are due to a “lack of analytic thinking, lack of A/B testing, lack of web marketing experience”. Read the original story from Analytic Bridge. To that…