Marketing Analytics: Answers about the Girl on the Obamacare website
The girl’s picture has been removed from Healthcare.gov. In fact, by now, the entire site has been taken down. Is it this girl’s fault? Of course not. But as a recent story in Analytic Bridge points out, a little pre-site analytics might have provided healthier outcomes for the site. According to the story, the site problems are due to a “lack of analytic thinking, lack of A/B testing, lack of web marketing experience”. Read the original story from Analytic Bridge. To that…
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