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An Astounding Stat from Twitter: 162,000 apps suspended

April 1, 2019
Content Carnivores
Content Trends

We like Twitter, and we liked it even before all the celebs started turning it into their megaphone (or Maga-phone). We liked it before the sentiment of every public event was simulcast on live news shows trying to stay relevant to an audience that was leaving them for online news. We liked Twitter when they had the most open API of any social network and allowed developers to create truly innovative combinations pretty much untethered. We still like Twitter, but…

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Twitter, Mark Cuban, and Biotech Investing

October 26, 2017
Content Carnivores
Content Carnivores, Content Trends

You may not believe your audience is on social media. We have heard this almost weekly for the 3-plus years we’ve been sharing millions of social posts monthly on behalf of our customers. Institutional investors aren’t on social. Health IT isn’t on social. Biotech isn’t on social. Private Equity and VC investors aren’t on social. Those are the categories we serve and our customers each started with that observation.   But every political report, sports broadcast, business update or global alert…

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Who Decides What News is Fake?

March 31, 2017
Content Carnivores
Uncategorized

Who hasn’t heard of fake news? It’s the talk of the town. This concept is far from new. Fake news has been around since 44 BC, with Octavian’s campaign of misinformation against Mark Antony. When the printing press was invented in 1439, there was no journalism ethics code of conduct to follow so they printed anything. Yellow journalism, which arose in 1898, and political propaganda go hand-in-hand with fake news. U.S. History is no stranger to this concept of fake…

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Snapchat, College Recruiting and $25B Question

October 22, 2016
Content Carnivores
Marketing Sucks

Ever wonder why students apply to one college over the other? Ever wonder why some companies are valued at billions of dollars? Social media companies that catch fire have traditionally been started by making themselves irresistible and essential parts of college-aged users’ lives. But can a photo that only appears for 24 hours and features a group of strangers wearing pirate hats sway a student to choose a college? Is there a correlation here? Let’s look at that little Facebook…

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How Twitter Helps Investor Relations

April 17, 2013
Content Carnivores
Content Tips and Tricks

A Tweet on if Tweets Help business. gsb.stanford.edu/news/research/…) — Jeff Walker (@ContentCarnivor) April 17, 2013 A new empirical study suggests that Twitter helps little-known companies overcome the natural bias of traditional news media toward bigger companies that already get buzz. Researchers, who include Elizabeth Blankespoor, Stanford Graduate School of Business, showed how tweeting measurably increased the market liquidity of stocks that normally received little attention.

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