What’s a Community Manager? Well, a lot of words come to mind: social media babysitter, unpaid intern, unwitting marketing staffer, after-hours lurker, inveterate Facebook monitor, professional stalker. Just a few of the many euphemisms for what is a very important role in your content program.
Who’s minding the store? Around here, we put a subject matter expert on your account. This is the person who is either directly writing and posting and curating your high quality stories; who is knowledgeable in your category; and who can use the Content Carnivores platform to make sure their time is spent on the thought leadership for you–and not the droning chores of posting and collecting data. We have machines for that. We have subject matter experts for the premium content to fill those channels.
As a follow-up, I dashed off a list of the specifics that we look for in hiring our Community Mangers. Please add any thoughts on rounding out this description.
Content
– Write well enough to create captions, intro paragraphs and headlines–not required to be subject matter expert
– Understand tags and keywords and how to insert them as Titles, Tags and Metatags in posts and other
– Ability to upload and manage extensive library of images, video, content, sources
– Understanding of how Google updates, SEO, SEM, organic and paid media affect traffic
– Ability to link content to influential blogs and thought leaders
– Manage daily calendar of posts, creation etc.
Social
– Set up multiple accounts with common log-in, descriptions, logos, images
– Post to multiple accounts from the publishing platform
– Keep current on social products, services, plug-ins and platforms in content marketing
– Adhere to current best practices in content marketing
– Manage daily posting, sharing and maintenance of program
Analytics
– Pull reports from all tools and channels
– Ability to act on trends and indicators in site traffic to adjust a program day-to-day
– Ability to act on social sharing trends to increase velocity
– Ability to isolate and escalate service or content issues
Technology
– Understand and work with Admin panels of assorted blogs, publishing platforms and products
– Able to manage and upload to CPanel for domain names, subdirectories, hosting and template management, including placement of metatags in template header etc.
– Ability to write basic HTML (and ideally manage basic CSS)
– Keep current on all products, services and programming languages (PHP, Python, Rails, etc)
– Basic understanding of API’s and Web Services related to our business
Miss anything?