Bootstrapping Social Media Success

Exciting that you are expanding your audience. There aren’t many secrets to getting a social media following. You have an account or two, but should also have IG, FB, and maybe TikTok depending on your audience? Here’s the shortcut: Find out which channels are used most by the companies you admire and follow. Start there! Next, you’re going to need to populate the channels. Here are the three easy ways to think of starting out in building a social media…

0
Read More

Read My Email: Big IR Firm vs Content CARNIVORES

The copy below is from an email sent to a client we are hoping to retain. Their RFP requested social and digital capabilities from big and very expensive IR firms. I was able to review the proposals and provide some quick insights, at our prospect’s request. Here is the email, with names removed to protect privacy: Thanks, (CFO Name) for the info (and the heads up on how the RFP includes quite a bit on what a social media effort would…

0
Read More

Lessons From Monday Night Football and the Shareholder Communication Playbook

During the first half of the Saints-Texans Monday Night Football game this week on ESPN, I noticed the down-and-distance marker on the bottom of the screen was a rather unpleasing shade of yellowish-green. Many others saw it as well, creating a quite humorous social-media backlash on Twitter directed at the ESPN graphics department.  But what is more amazing than ESPN thinking the yellowish-green graphic was a good idea in the first place, was the response by ESPN’s Sr. Director of…

0
Read More

Content Marketing 1001. Who’s Writing the Content?

The stats showing the number of businesses relying on content marketing have climbed for almost a decade. What hasn’t been documented is the challenge of recruiting and hiring great writers. We’re not talking about generalists here. We’re interested in the true experts who live and breathe your category, be it biotech, finance, entertainment or whatever. They are out there. However, most companies are just not equipped to hire and work with outside writers. Here’s the simple premise: The best writers…

0
Read More

Content Carnivores LLC
653 W. Belmont Ave.
Chicago, IL 60657