Cryo-What?! Carnivores and Advanced Cryotherapy

Content Carnivores is moving into the deep freeze–as in 240 degrees below zero. We are excited to announce that we are working with Advanced Cryotherapy Fitness. This taps into our growing expertise in health and wellness technology–and our love for all things innovative. Healthy Carnivores unite! Cryotherapy is the use of extremely cold temperatures to help with pain management, rejuvenation, and weight loss. Cryo comes from the Greek word, Cold. Therapy comes from the Greek word, Cure. They say cryotherapy…

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Know what HTTP, URL, and API mean? You should.

HTTP. URL. API. Huh? Behind the pretty designs and interface of every technology, there are internet foundations, elements and tech terms that enable the internet and our ability to access it. We call this the “meat”. It’s so easy to get caught up in the logistics of coding, that a surprising number of people are clueless as what makes up the web’s the foundation. It’s important to refresh on the basic terminology. But it’s hard to remember what this stuff…

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How To Attract Healthcare Investors at JPM16

It would make Hunter S. Thompson proud. Thousands of power brokers troll the hotel ballrooms of SF to find scientific genius in a booze-fueled, finger food filled courtship ritual.  It began Sunday night at the aptly named kick-off event BioCentury/E&Y Circus Reception (including the performance pictured above). M&A, VC, PE, and other acronyms for mega-money from all over the world descended on the alter-ego of The JP Morgan Healthcare Conference: the ancillary reception side shows. While the actual conference is held at the…

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How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

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Ditch your Static Content Calendar for a Living Content Calendar

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

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Chicago, IL 60654