Content Trends Archives - Page 3 of 4

Content Holy Grail: Making Sense of Social Stats

December 13, 2013

Talking about making sense of Big Social stats has become an industry in itself. First there’s the issue of pulling relevant analytics from social channels that don’t integrate. Then there’s the multiple products that do pull things together–but never in exactly the way that seems to matter: ROI and ROE (Return on Engagement). This story was originally on the Buffer blog and is worth the click. Here are some protein-packed chunks: Not only does Facebook have millions of users who…

Device-Driven Investor Relations

November 12, 2013

Content Carnivores

Content Trends, Expertise, Services

Here’s a no-brainer for companies looking to dramatically increase their influence, IPO price and market-penetration: device-driven IR (Investor Relations). Traditional IR does a great job of pushing out articles, releases, media interviews and the collateral necessary to raise money–and close the deal. But that’s mid-to-late stream activity. Early stage activity involves strategy and planning. Including a device-driven IR program early and as part of the program gives it algorithmic heft with minimal effort. That means a content program designed to…

Marketing Analytics: Answers about the Girl on the Obamacare website

November 7, 2013

Content Carnivores

Content Trends

The girl’s picture has been removed from Healthcare.gov. In fact, by now, the entire site has been taken down. Is it this girl’s fault? Of course not. But as a recent story in Analytic Bridge points out, a little pre-site analytics might have provided healthier outcomes for the site. According to the story, the site problems are due to a “lack of analytic thinking, lack of A/B testing, lack of web marketing experience”. Read the original story from Analytic Bridge. To that…

Start of Content Marketing Revolution?

September 5, 2013

Content Carnivores

Content Trends

This pretty much sums up the why #contentmarketing might be your Holy Grail. http://t.co/KTDYmBdREv — Jeff Walker (@ContentCarnivor) September 5, 2013

If Content is Currency, Let’s not Devalue it

May 21, 2013

Content Carnivores

Content Trends

Is Content the New Currency? If so, why only pay writers pennies a word?| @scoopit via @janlgordon sco.lt/7k5jGL — Jeff Walker (@ContentCarnivor) May 21, 2013 There is an abundance of great writing out there to find. A lot of it is written for little or nothing. And when we share it, those words are free to use and distribute. That’s the beauty of the internet. But to keep great writing in the stream, it would help to hire actual subject…