Wow, there’s a lot of content marketing about content marketing. We at CC look at it all. Because we kind of have to. And also because we have the Content Carnivores platform that siphons the fire hydrant into a nice, manageable, water fountain, or ‘bubbler’, as we called it growing up in Milwaukee, Wisconsin.
Back to the content revelation at hand. Articles. THEY deliver content ROI. The problem that really is sitting in the corner in all its trunk and hooves and enormity happens to be the issue of how to write worthwhile stuff. And how to do it regularly. Not to mention how to get credit for it thru AuthorRank or whatever future search iteration comes along. Articles deliver ROI. So all you brands and businesses should figure out how to publish great stuff.
Here’s the article on Content Marketing ROI, and it has good stuff in it.
First, let’s give this a Carnivores cheer for good practices in Content Strategy.
- The article is really just a blurb about a survey. But the survey was sponsored by CopyPress.
- Which got picked up by the eMarketer newsletter group (I’m guessing its a paid service or link swap).
- And found by my LinkedIn connection Allen Jerkens.
- Who shared it.
- And I clicked through to see the story, and then to find out what CopyPress is all about. (And? they break down some of the content marketing categories into ala carte bites for order online. Cool way to serve it up.)
To those of you in the non-content marketing world, that no doubt seems like a lot of clicks to get to that article ROI. And what was my click worth–my investigating the survey sponsor and mentioning it here?
Final thought: with all the messing around to get the clicks, remember to make the article stellar.