Content Tips and Tricks

Building Podcast Subscribers: Growth Hacks Debunked

We all want an easier, softer way, especially when we want to do something like build podcast subscribers, app downloads, website visits, etc. But there is an entire business-within-a-business that preys on the hopes and dreams of those looking to grow their business. Jay Acunzo, on Medium, pretty much nails the CHARLATAN MOVEMENT that has become content marketing, growth hacking and building podcast subscribers. That movement promises insane returns from minimal effort. They promise that growth hacks can overcome actual…

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Social Selling is More than Grinding Out Leads

Just the facts, m’am. Social selling is about relationships. Anyone can buy a list. Anyone can pummel their contacts with marketing automation. But the ones who don’t grind out leads and instead cultivate relationships are winning. 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota. 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often. But only 40 percent…

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Think You’re an Expert? Show It.

Think You’re an Expert? Show It. USDA Prime Content is no longer simply sharing 3rd party curation or generating blog posts. Jumping into conversations where they are happening is critical. Taking a stance on an issue or offering an opinion, a resolution or an insight from your experience is lean, high-octane fuel for your content marketing program.   In fact, the large financial education site, Investopedia, has announced a new Q&A offering featuring responses from a pre-vetted group of RIAs.…

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How I Get Digital ROI Even in Not-So-Digital Healthcare

Recently, I was nominated as one of the top 100 most influential people in my field on Twitter for 2014–the #HIT100 list. This is interesting and slightly amusing as I largely ignored the professional use of social media, Twitter in particular, for years. Sure, I created an account back in 2009, but I was reluctant to be very outspoken on the platform, partly due to the industry I work in. Healthcare has been a laggard in social media. I am…

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Ditch your Static Content Calendar for a Living Content Calendar

If your business doesn’t have a ‘living’ content calendar, you’re spinning your wheels. The fact is, most businesses don’t have the time or the skill to maintain a ‘traditional’ content calendar involving spreadsheets, story ideas, approval processes, etc. They are not equipped to run an editorial desk. It is overwhelming, and when things are hard we don’t do them. Management is not screaming for a better calendar. They want ROI from your social efforts. Creating and publishing great content should…

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